---
title: "Black Coffee: Drink the Pricey Stuff! - Limitless Mindset"
description: "Jonathan's thoughts on the documentary series \"Black Coffee\""
author: Jonathan Roseland
url: https://www.limitlessmindset.com/blog/brain-power-diet/759-black-coffee
---

# Black Coffee: Drink the Pricey Stuff!

Ⓒ By **Jonathan Roseland**

Applied Neuroscience Strategist, K-Selected Biohacker, Tantric husband, Promethean peaceful parent, Adventuring philosopher, Raconteur, and Author. He spent +14 years researching the intersection of human performance enhancement and advanced personal growth in his obsessive quest - spanning three continents - to find real-life "NZT-48."

---

My thoughts on the documentary series *Black Coffee*...

[Subscribe to the Limitless channel](https://www.limitlessmindset.com/videos)

The takeaway message from the series is: **Drink the pricey stuff, avoid the cheap stuff**

Choosing cheap coffee supports the modern-day equivalent of human slavery and is awful for your body and mind. Whereas buying the good, pricier stuff supports education, small business, and even political freedom in the developing world along with your health.

## Part 1: *The Irresistible Bean*

[Subscribe to the Limitless channel](https://www.limitlessmindset.com/videos)

**From the documentary**...

- 500 billion cups of coffee a year are consumed.
- 120 million people depend upon coffee for their livelihood.
- Coffee is the most traded legal commodity other than oil.
- Coffee is from Ethiopia, not South America.
- The cafe in Venice, Italy where Casanova used to pick up chicks.
- *Tip* is an acronym: *To ensure promptness*
- England - old wives' tale about coffee being bad for men's sex drive: *Nothing moist but the tips of their noses, nothing stiff but their joints, and nothing standing but their ears. Hookers were working* above the coffee houses and the men would say to their wives, "Oh sorry, I was late getting home, I just had some coffee."
- Coffee was a part of the reason that the slave trade existed.
- The major coffee companies Maxwell House and Folgers would drive down the quality of the coffee.
- A Colombian guy testified in front of the US Congress: *Lack of education, malnutrition, etc - If we can work out a fair price we can overcome these things: If not you cast millions adrift in a sea of poverty.*

## Watch the rest of the documentary series...

## Part 2: *Gold in Your Cup*

## Part 3: *The Perfect Cup*

Try [Bulletproof Coffee](https://www.limitlessmindset.com/Bulletproof-Coffee) (starts at $16), a super-premium coffee, engineered to X3 your productivity for 4-8 hours with the caffeine you need. I drink a strong Bulletproof-style coffee every day.

And enjoy the deep history in your next steaming cup of the nectar of productivity!

## **Finally**...

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