---
title: The Neurotransmitter Cocktail I Mix to Seduce and Profit - Limitless Mindset
description: "My modus operandi is: To discretely create a neurotransmitter cocktail in the minds of those I am seducing comprised of one part Serotonin and one part Norepine"
author: Jonathan Roseland
url: https://www.limitlessmindset.com/blog/social-dynamics/997-neurotransmitter-cocktail
---

# The Neurotransmitter Cocktail I Mix to Seduce and Profit

| Ⓒ By Jonathan Roseland |  |
| --- | --- |

Applied Neuroscience Strategist, K-Selected Biohacker, Tantric husband, Promethean peaceful parent, Adventuring philosopher, Raconteur & Author. He spent +14 years researching the intersection of human performance enhancement and advanced personal growth in his obsessive quest to find real-life "NZT-48."

[Subscribe to the Limitless channel](https://www.limitlessmindset.com/videos)

## I was on a sales call and wasn't sure that the call was worth my while, but I have a sales process I follow regardless.

So I *smiled and dialed*, halfway through the sales call the balance of my Paypal account had increased by more than $2000.

Now, this doesn't happen to me every day, in fact, my experience of the business world and capitalizing on opportunity has been very asymmetrical - *feast or famine; when it rains it pours*. My experience is that it's not a *numbers game*; good fortune is due to almost invisible *meta-factors*, which conspire in rare moments to create *windfalls *- when they do it's worthwhile to analyze why.

When I'm selling a deal my *modus operandi* is:

To discretely create a neurotransmitter *cocktail* in the minds of those I am seducing comprised of one part Serotonin and one part Norepinephrine; *one part desire*, and *one part fear of loss*.

## **Serotonin**

![Serotonin300](https://www.limitlessmindset.com/images/stories/blog/Serotonin300.png)

**The anticipation of pleasure or reward**. This is the molecule that flows in the mind as...

- You walk into a swanky restaurant and smell delicious food being prepared.
- As you watch a bartender make a stiff cocktail for you.
- As an addict breaks up a rock of cocaine.
- While a customer watches a stripper taking off her clothes.

## **Norepinephrine**

![norepinephrine300](https://www.limitlessmindset.com/images/stories/blog/norepinephrine300.png)

**A positive neurotransmitter of stress and motivating tension**.

- When a student focuses hard on the reference material to prepare for exams.
- When athletes walk onto the field to compete in a championship.
- When a business person works hard to do a lucrative deal.
- A single person puts on their nicest clothes before a hot date.

These two sensations in concert create decisive motivation and give dead in the water deals momentum. As a seducer (or salesman), I consider my primary job to find the point of pain or worry that the prospect has and *twist the knife*. We all know that fear of loss is a more powerful motivator than greed, however many salespeople expend superfluous energy selling features and benefits when they should be *seducing*by painting a grim scenario of loss. This is a *dark art*of persuasion and I encourage you to use it for good not evil.

[![Pitch Anything](https://www.limitlessmindset.com/images/stories/blog/Pitch_Anything.jpg)](https://amzn.to/2ZgNC1g)This concept comes from one of my favorite sales psychology books, ***Pitch Anything* by Oren Klaff**. This book details the author's process with which he has raised + $400 million, for applying neuroscience and evolutionary psychology to the sales process. Check out my [book review](https://www.limitlessmindset.com/#Pitch-Anything) or just [order it on Amazon](https://amzn.to/2ZgNC1g), it's a relatively short read full of stories and examples.

So what exactly did I do on the surprisingly successful sales call?

1. **Review**; fail to plan, plan to fail. I spent about 20 minutes reviewing my proposal and his emails before making the call.
2. I started with the **Serotonin**; I told the prospect I thought he was sitting on a potential cash cow. I dropped figures of how other websites I had (or had worked on) were making based upon X amount of traffic in comparison to his site.
3.  **Storytelling**, to hook the attention I told a couple of stories of past clients and similar experiences I had. Particularly [the story](https://odysee.com/@jroseland:f/Navy-SEALs-Commander-Mark-Divine:a?r=FY2mHuYZR1AePWzhVQJTnbiVpe6urWGp&t=4800) of the former Navy SEAL sniper who once hired me, which seems to be a crowd-pleaser.
4. Then the **Norepinephrine**, the pain point I pushed was the threat of attack and destruction of this man's little online empire from hackers, spammers, and phishers (not the kind that spends a lot of time on boats). His site had been taken down a couple of times before and he was overwhelmed by the spam messages he was receiving.
5. **Listen**, I applied some of the [mindfulness training I've quantified](https://www.limitlessmindset.com/blog/nootropics/872-100-days-brain-training), to get present, avoid multitasking, and focus singularly on his voice while he was talking.

This is a protocol for seduction in all domains of life, in the future I will share more examples in other areas of lifestyle.

Check out my review of *Pitch Anything* - the book is worth a read if you do anything requiring some sales and persuasion skills...

## **Finally**...

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