--- title: "The Truth About Onnit's Alpha Brain... - Limitless Mindset" description: A critique of the popular, celebrity-endorsed Nootropic Stack, Onnit’s Alpha Brain. The cardinal sin that Alpha Brain commits is not proving... author: Jonathan Roseland url: https://www.limitlessmindset.com/nootropics/442-alphabrain --- ![A critique of the popular, celebrity-endorsed Nootropic Stack](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==) # Alpha BRAIN   2.7   0.0 (0) Write Review [![Alpha BRAIN](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/media/reviews/photos/original/7a/50/a3/442_tn-148-alphabrain-1339106006-1358542142.webp "Alpha BRAIN") Ⓒ By **Jonathan Roseland** Applied Neuroscience Strategist, K-Selected Biohacker, Tantric husband, Promethean peaceful parent, Adventuring philosopher, Raconteur, and Author. He spent +14 years researching the intersection of human performance enhancement and advanced personal growth in his obsessive quest - spanning three continents - to find real-life "NZT-48." --- ## ***Onnit’s Alpha Brain is Problematic AF!*** ### A critique of the popular, celebrity-endorsed Nootropic Stack In this article, I’ll do more than just criticize and point out flaws. I’ll point out how Onnit could improve this product and suggest some [superior Nootropic stacks](https://www.limitlessmindset.com/blog/nootropics/45-credible-brain-supplements-nootropics#Credible-Stacks); products that have a whole lot more credibility and integrity behind their formulation, marketing, and creation. Of course, you might say: *Jonathan, it looks like you’re getting paid by these guys to *promote their products*(and bash Alpha Brain). Where’s your integrity?* Yes, I am affiliated with some of these Alpha Brain alternatives, and I’m certainly a fallible human, but my integrity is only as good as my arguments. I’d urge you to just evaluate the arguments and evidence I present about these products. In my view, the *cardinal sin* that Alpha Brain commits is **not proving that it contains the advertised ingredients**. ![Alpha Brain Ingredients](https://cdn-images-1.medium.com/max/800/1*y92HjuwdjXKa6dX1bWyYfw.png)And Alpha Brain is not unique in this — this is a huge problem with the supplement industry in general. Nobody is verifying that supplements actually contain the vitamins, nutrients, and Nootropic ingredients on the label or listed on their website. Somebody who just wants to make money can build an e-commerce store, create some graphics of a bottle or label, and list a bunch of ingredients that empower our health, but just fill the capsules with sawdust (or whatever) and make a killing. It’s an often-undiscussed *ethical hazard* of being in *the supplement game*. If you don’t see a certificate of analysis (COA) for the ingredients of the product, you’re really making a*faith-based decision* to consume it. Onnit is probably not doing this because they are a big company with a lot of money; the value of their multi-million dollar brand is probably not worth the risk of betraying their customers to maximize profits a little more, but as industry leaders, they really should take that ethical step and just make their COAs public. I’m sure there’s a good reason why they don’t do this —** It’s *probably* because some of the individual ingredients are of questionable quality**. Not all Bacopa (or any other ingredient for that matter) is created equal. There’s really good stuff that is produced by organic farms that is stringently tested, and then there’s cheap stuff from China, which is probably not pure and may contain problematic toxins and heavy metals — you don’t know if you don’t see a COA. In the case of Alpha Brain, they just list the ingredients… For many of the ingredients, they don’t give us any additional information about the sourcing of the ingredients or specific derivatives used. Without more information, **it’s fair to assume that they are just using what’s most cost-effective**. ## **Huperzine **— The *Profiteer’s* Nootropic Ingredient ![Huperzine](https://cdn-images-1.medium.com/max/800/1*MU4ou1gMyKAONSg_VQTXPQ.png) Two very popular Nootropic ingredients make me raise a skeptical eyebrow when I see them in a product. **DMAE** and **Huperzine**. [DMAE is an awful *pseudo-Nootropic*](https://www.limitlessmindset.com/nootropic-ingredients/326-dmae) with some concerning (and often undiscussed) side effects, thankfully Alpha Brain doesn’t contain it, but it does contain 400 micrograms of Huperzine-A. Huperzine is an effective energy Nootropic, but *less is really more*. - Very few of Onnit’s customers probably know that**large doses of it may be toxic**. You want to be taking minuscule amounts of the stuff. At doses over 50 micrograms, you run into side effects like insomnia, anxiety, high blood pressure, slowed heart rate, restlessness, sweating, loss of appetite, contraction of muscle fibers, constipation, and twitching. - **Huperzine stays in your system for at least 24 hours**. When you consume 400 mcg of huperzine the next day after *you think* that Alpha Brain’s effects have worn off, there’s still 200 mcg in your system. The Huperzine in your system accumulates when you then take another 400 mcg, or maybe more if you *mega-dose* Alpha Brain, taking 6–8 capsules the way Joe Rogan describes doing frequently on his popular podcast. Huperzine doesn’t belong in your daily stack. **The final really important thing to understand about Huperzine is that it is *cheap ***— at .0006 cents per dose or 2 cents for a month's** **supply! If you want to *make a killing*, get into the Huperzine business! ## **My view on Onnit** ![Onnit is problematic](https://miro.medium.com/max/700/0*kkFUtF33k8AdC7LT.png) Having been the internet’s smart drug dealer for the better part of the decade, I have some experience dealing with Onnit, and without getting into too many sordid details,*I think they may be doing too many psychedelics there in Austin! * My experience with them was of the organized irresponsibility that characterizes large bureaucratic organizations and companies. Usually, *how a company does one thing is how it does everything*. My experience with various departments of Onnit furthers my suspicion of their products’ quality assurance. If you watch just a few of the podcasts that they produce, you’ll see that they embrace a lot of [postmodern pseudo-social science](https://www.playboy.com/read/aubrey-marcus-and-the-cult-of-onnit-1) and wuwu New Age spirituality. This is good for marketing, I’m sure, but this doesn’t seem like a very appropriate corporate culture for the rigorous endeavor of creating scientifically-backed health products. A final thing I don't love about Onnit is that they were [acquired by](https://www.onnit.com/academy/onnit-joins-unilever/)[Unilever](https://www.onnit.com/academy/onnit-joins-unilever/), the multinational consumer goods corporation that produces like half of the stuff that you'll find below your sink. It's very naive to assume that Unilever won't sacrifice product quality at Onnit to cut costs and increase shareholder value. Your purchase of Alpha Brain or other Onnit supplements no longer supports the (now very wealthy) men, Aubrey and Joe, with whom you have a one-way parasocial relationship, thanks to their popular podcasts. ## The **Cost Question** ![Alpha Brain](https://www.limitlessmindset.com/media/reviews/photos/original/46/16/35/alphabrain-60-1547381789.webp)![](https://www.limitlessmindset.com/media/reviews/photos/thumbnail/640x640s/fb/87/9d/alphabrain-47-1684775338.jpg) The final crucial point of comparison is cost. A 45-day 90 capsule supply (for most biohackers, a month’s supply) of Alpha Brain (with 18000 micrograms of Huperzine!) is [about $75](https://www.limitlessmindset.com/Alpha-BRAIN) (a lot cheaper, I’m sure, when they run discounts). ## **Biohacker Review**: *A decent brain power supplement, but no real-life NZT-48* In January 2012, I began taking AlphaBrain by Onnit Labs. I heard about this Nootropic supplement from Joe Rogan’s (Host of Fear Factor, UFC commentator guy) podcast. ![Selfie](https://www.limitlessmindset.com/media/reviews/photos/original/48/36/af/alphabrain-27-1684780572.webp) **Overall, I’m a little disappointed in AlphaBrain; the ad copy on their website suggests a near ‘Limitless pill’ NZT-like mental enhancement, and this is the effect I was hoping for.** AlphaBrain did not deliver this effect to me, while on AlphaBrain, I felt 10%-20% mentally sharper than I do normally. We should note that I’m a young man who is pretty healthy and active. 6 days out of the week I eat a very brain and heart-healthy diet so I like to think that my brain is already operating at a very efficient level but I would still hope for more of a noticeable increase in brainpower. **I noticed that sometimes AlphaBRAIN seems to make me, umm, *gassy***. This seems to happen frequently if I take it in the morning while drinking coffee. Not a big problem, though, since I’m trying to decrease my coffee intake anyway. Hopefully, we’ll get some feedback from some other reviewers on this. During the time I was on AlphaBrain, I was very productive in my business and made excellent progress towards two large New Year's resolutions of mine. I cannot say that this was a direct result of taking AlphaBrain, but it is interesting to note that a highly productive time of my life coincided with my taking AlphaBrain. ![Nootropics](https://www.limitlessmindset.com/media/reviews/photos/original/f1/c0/d2/alphabrain-23-1684780222.webp) Under suggested use, it recommends taking 1-2 capsules. I tried upping the dosage several times, and it didn’t seem to make much of a difference. One thing to note is that the pill container is rather small, but it does contain 30 capsules. When I got it, I thought it looked small, so I poured out the capsules and counted them to make sure they were all there. **While I didn’t experience any ‘Limitless pill’ NZT-like effects from AlphaBrain**, I’m confident that it does have a positive mental effect on your brain. Overall, I did feel slightly sharper while on it than off it. If AlphaBrain were the only Nootropic supplement on the market, I would continue to order it every month. Since it’s not, I’m going to try some of the other Nootropic supplements out there and see what kind of comparative results I get. I will be ordering Onnit’s other product, New Mood, as well. The marketers of the product Alpha Brain frequently mention that it promotes peak alpha (or flowstate), but the clinical trial behind this claim demonstrated it only after 45 days of dosing, and the uptick was rather small; an [increase of just 6% from baseline](https://www.onnit.com/files/AAIC_ERP.pdf). **These Nootropic stacks, while certainly not useless, are pretty far from being a *Limitless pill for flow***. **From Onnit**: > The idea behind Alpha Brain™ was to create the first ever fully balanced nootropic. GPC choline and Huperzia Serrata turn up your acetylcholine levels full throttle while other ingredients assist in elevating dopamine and GABA levels, crucial components to remaining calm, focused, and mentally driven. > > > > > Our vinpocetine assists in delivering oxygen and nutrients to the brain, and the combination of neuro-specific antioxidants, led by our proprietary AC-11® helps to clear away mental fog and reduce free radical burden. The result experienced by many of our satisfied customers is an extraordinary combination of lucid dreams, mental drive, focus, memory, and mental acuity. ### Mind Power Products [Subscribe to the Limitless channel](https://www.limitlessmindset.com/videos) On Social Media > [#Onnit](https://twitter.com/hashtag/Onnit?src=hash&ref_src=twsrc%5Etfw) is clearly cutting A LOT of corners with their flagship product, [#AlphaBrain](https://twitter.com/hashtag/AlphaBrain?src=hash&ref_src=twsrc%5Etfw) - the main thing it has going for it is its celebrity endorsements... [https://t.co/4NlmdKjFj0](https://t.co/4NlmdKjFj0) > > — Jonathan Roseland (@JRoseland) [March 2, 2022](https://twitter.com/JRoseland/status/1498948784004505602?ref_src=twsrc%5Etfw) When to expect mind power results 15-20 Minutes Suggested Use For mental performance take 1-2 capsules in the morning with food. Depending on body size and tolerance you may increase this dosage to a maximum of 3 capsules. For enhanced dream state, take 1-2 capsules 6 hours prior to sleep. Do not exceed 3 capsules in any 24 hour period unless otherwise directed by a physician. ### Supplement or Drug - Good Manufacturing Practice Certified - Money Back Guarantee - NON GMO - Vegan Friendly Type of Consumable - Pill or Capsule - Powder Nootropic Ingredients - [Bacopa Monniera (Brahmi)](https://www.limitlessmindset.com/nootropic-ingredients/330-bacopa-monniera-brahmi) - [Choline](https://www.limitlessmindset.com/nootropic-ingredients/333-choline) - [Huperzine A (Huperzia Serrata)](https://www.limitlessmindset.com/nootropic-ingredients/331-huperzine-a-huperzia-serrata) - [L-Theanine](https://www.limitlessmindset.com/nootropic-ingredients/316-l-theanine) - [L-Tyrosine](https://www.limitlessmindset.com/nootropic-ingredients/323-l-tyrosine) - [Phosphatidylserine](https://www.limitlessmindset.com/nootropic-ingredients/315-phosphatidylserine) - [Pterostilbene](https://www.limitlessmindset.com/nootropic-ingredients/1634-pterostilbene) - [Vinpocetine](https://www.limitlessmindset.com/nootropic-ingredients/321-vinpocetine) - [Vitamin B6](https://www.limitlessmindset.com/nootropic-ingredients/303-vitamin-b6) Other Ingredients - [Oat Straw Extract](https://www.limitlessmindset.com/advanced-search/tag/otheringredients/oat-straw-extract?criteria=8) - [Alpha GPC](https://www.limitlessmindset.com/advanced-search/tag/otheringredients/alpha-gpc?criteria=8) - [Cat's Claw](https://www.limitlessmindset.com/advanced-search/tag/otheringredients/cat-s-claw?criteria=8) - [AC-11®](https://www.limitlessmindset.com/advanced-search/tag/otheringredients/ac-11%C2%AE?criteria=8) - [L-Leucine](https://www.limitlessmindset.com/advanced-search/tag/otheringredients/l-leucine?criteria=8) Side Effects While rare, the most commonly reported side effects are consistent with a cholinergic reaction, which includes but is not limited to dizziness, nausea, headaches, and/or stomach cramps. Reported data on cholinergic reaction suggests that symptoms will reduce naturally with the reduction or cessation of choline/acetylcholine supplementation. If you experience any of the above symptoms, cease taking product until normalcy resumes. ### Credibility Money Back Guarantee 100% money back guarantee within 3 months of your purchase. For fraud protection, we require the return of unopened product for any refunds beyond the initial 30 capsules. Written Testimonials Yes, many with Amazon verified purchase reviews Video Testimonials Yes, many video reviews. Overall very positive sentiment about the product, it also causes pretty sweet lucid lucid dreaming apparently. Clinical Studies Two clinical trial were conducted with Alpha Brain, article in Science Based Medicine was critical of AlphaBRAIN ### Available Shipping To specific regions [North America](https://www.limitlessmindset.com/advanced-search/tag/regions/north-america?criteria=8) More info about shipping [https://support.onnit.com/hc/en-us/sections/115000610353-Shipping](https://support.onnit.com/hc/en-us/sections/115000610353-Shipping) ### Photos [![Alpha BRAIN](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/media/reviews/photos/original/8f/12/62/442_science-of-ab-thumb-1358542142.webp "Alpha BRAIN") [![Alpha BRAIN](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/media/reviews/photos/original/3e/ab/a8/442_thumb2-1358542142.webp "Alpha BRAIN") [![Alpha BRAIN](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/media/reviews/photos/original/b3/b9/a9/442_thumb3-1358542142.webp "Alpha BRAIN") [![Alpha BRAIN](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/media/reviews/photos/original/46/16/35/alphabrain-60-1547381789.webp "Alpha BRAIN") [![Nootropics and sales psychology FOR THE WIN](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/media/reviews/photos/original/f1/c0/d2/alphabrain-23-1684780222.webp "Nootropics and sales psychology FOR THE WIN") [![90-capsule supply of Alpha BRAIN](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/media/reviews/photos/original/fb/87/9d/alphabrain-47-1684775338.webp "90-capsule supply of Alpha BRAIN") [![The first Nootropic I ever tried](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/media/reviews/photos/original/48/36/af/alphabrain-27-1684780572.webp "The first Nootropic I ever tried") [![Alpha BRAIN](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/media/reviews/photos/original/de/18/2a/alphabrain-4-1685108245.webp "Alpha BRAIN") ### Videos [![AlphaBRAIN by Onnit Labs Review](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/listing-media/videos?m=Qb22B) [![Choline vs Alpha GPC vs Acetylcholine: Smart Drugs of Many Talents](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/listing-media/videos?m=y422B) [![Vitamin B6 as a Nootropic: Benefits, Sources, Dosage, Side effects and Supplement Info](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/listing-media/videos?m=2622B) [![Tyrosine: a Military Grade Nootropic for Hacking Acute Stress and Sleep Deprivation](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/listing-media/videos?m=B622B) [![L-Theanine: The Nootropic Ingredient of Green Tea that Delivers Relaxation Without Sedation](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/listing-media/videos?m=f622B) [![Phosphatidylserine as a Nootropic: A Stress Defeating Agent for a High Performance Memory](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/listing-media/videos?m=p622B) [![Bacopa: Benefits, Sources, Dosage, Side effects and Supplement Info](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/listing-media/videos?m=C622B) [![Huperzine A: Benefits, Sources, Dosage, Side effects and Supplement Info](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/listing-media/videos?m=J622B) [![Vinpocetine as a Nootropic: Benefits, Sources, Dosage, Side effects and Supplement Info](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/listing-media/videos?m=X622B) [![The Truth About Joe Rogan's Alpha Brain...](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/listing-media/videos?m=5b22B) [![Is AlphaBRAIN a Credible Nootropic?](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/listing-media/videos?m=yb22B) [![The truth about Onnit's Alpha Brain](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/listing-media/videos?m=MRB2B) ### Editor review 1 review A Decent Brain Power Supplement but No Real Life NZT-48 January 18, 2013 (Updated: August 13, 2019) Overall rating   2.6 Good value   2.0 Makes you feel 'Limitless' - Improves memory   3.0 Ability to focus   N/A Energy and productivity   3.0 Wakefulness and alertness   N/A Social Confidence   N/A Verbal ability   N/A [![Nootropics and sales psychology FOR THE WIN](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/media/reviews/photos/original/f1/c0/d2/alphabrain-23-1684780222.webp "Nootropics and sales psychology FOR THE WIN") [![The first Nootropic I ever tried](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/media/reviews/photos/original/48/36/af/alphabrain-27-1684780572.webp "The first Nootropic I ever tried") [![AlphaBRAIN by Onnit Labs Review](https://www.limitlessmindset.com/data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==)](https://www.limitlessmindset.com/listing-media/videos?m=Qb22B) JR Jonathan Roseland [#1 Reviewer](https://www.limitlessmindset.com/reviewers#user-823) [251 reviews](https://www.limitlessmindset.com/jreviews/my-reviews?user=823) Report this review [Comments (0)](https://www.limitlessmindset.com/nootropics/discussions/review?id=2) | Was this review helpful? [1](https://www.limitlessmindset.com/index.php?option=com_jreviews&Itemid=&url=users/signupModal) [https://www.limitlessmindset.com/index.php?option=com_jreviews&Itemid=&url=users/signupModal](https://www.limitlessmindset.com/index.php?option=com_jreviews&Itemid=&url=users/signupModal) ### User reviews There are no user reviews for this listing. {{title}} {{#ratings}} {{#editor}}   ({{count}}) {{/editor}} {{#user}}   ({{count}}) {{/user}} {{/ratings}} {{title}} {{#ownerCreatedBlock}} - {{#url}} {{#avatarSrc}} {{/avatarSrc}} {{^avatarSrc}} {{& avatar}} {{/avatarSrc}} {{name}} {{/url}} {{^url}} {{#avatar}} {{& avatar}} {{/avatar}} {{name}} {{/url}} - {{/owner}} {{#created}} - {{created}} {{/ownerCreatedBlock}} {{#category}} Category: {{category.title}} {{/category}} {{#fields}} {{#showLabel}} {{label}}: {{/showLabel}} {{& text}} {{/fields}} -